Discover Aarhus - FAM trip to Denmark's second city

Over three experience-packed days, you’ll gain unique insights into the city’s vibrant atmosphere, gastronomy, culture, new hotels and amazing venues – all tailored specifically for event, incentive and conference organizers.

Date: 23–25 June 2026 
Location: Aarhus, Denmark 
Target group: MICE - Event Agencies and PCOs 

• VIP experience to As Seen Below – The Dome, the monumental Skyspace by James Turrell at ARoS, opening just days before the FAM-trip
• Taste of Aarhus – experience New Nordic cuisine at selected restaurants
• Site inspections of the city’s newest hotels and meeting venues
• Networking activities with local partners, VisitDenmark and VisitArhus Convention Bureau 

We have a limited number of places available and will prioritize Event Agencies and PCO’s who actively work with groups and events in the Nordic region. Please fill in the form below to apply for participation.
 

Register here

Welcome to Aarhus: Discover Sydhavnen and an exclusive VIP experience

Tuesday, June 23, 2026

• Check in at Comwell Aarhus and Scandic The Mayor.
• Welcome & Destination Insights. A joint welcome from VisitDenmark and VisitAarhus Convention Bureau.
• Discover Comwell's characterful venues Centralværkstedet & Smedien and experience the hotel’s new tower with 161 rooms and a rooftop bar overlooking Aarhus.
• Explore Sydhavnen, Aarhus’ vibrant and fast-developing waterfront district, where you will visit the brand-new hotels Belle Guldsmeden and Moxy by Marriott, as well as the iconic music venue Train – one of the city’s largest venues, offering impressive capacity and ideal settings for events and receptions – along with the distinctive event venue Turbinehallen.
• Enjoy dinner at Restaurant Syvni13, located on the 19th floor of the world’s tallest wooden building, offering breathtaking views and beautifully crafted seasonal cuisine.
• Experience exclusive access to ARoS Art Museum to see James Turrell’s spectacular new installation As Seen Below - The Dome, A Skyspace, opening just days before your visit – a rare and unforgettable opportunity.

Aarhus from the water and its iconic waterfront venues at Aarhus Ø

Wednesday, June 24, 2026

• Visit Scandic Aarhus City and continue to Bassin 7 – Scandic’s first signature hotel in Denmark with 342 rooms, beautifully located on the waterfront.
• Take in breathtaking views from Aarhus Øje, 142 meters above the harbor.
• Feel the adrenaline on a high-speed RIB boat adventure across the sea, combining thrills with spectacular coastal scenery.
• Enjoy lunch cooked over an open campfire, while discovering Aarhus’ fascinating history dating back to the Vikings.
• Explore the International Sailing Center, a landmark venue for major meetings and conferences, and experience the atmosphere of the iconic Tall Ship Race.
• End the day with cocktails at a hidden bar and dinner in the vibrant Latin Quarter. 
   

Register here

Aarhus Conference & Culture Hub – from congress halls to historic meeting spaces

Thursday, June 25, 2026

• Explore the Radisson Blu Scandinavia Hotel and its impressive congress hall, followed by a tour of Musikhuset Aarhus – the city’s premier venue for concerts, conferences and cultural events. Together with ARoS Art Museum, the area forms the dynamic Aarhus Conference & Culture Hub.
• Conclude your visit to Den Gamle By, Aarhus’ renowned open-air museum and a truly distinctive venue for meetings and events. Here, historic streets and authentic surroundings create an atmospheric setting for receptions, networking sessions and smaller conferences – offering a memorable business experience where Danish history and culture frame your event.