Discover Aarhus - FAM trip to Denmark's second city

Over three experience-packed days, you’ll gain unique insights into the city’s vibrant atmosphere, gastronomy, culture, new hotels and amazing venues – all tailored specifically for event, incentive and conference organizers.

Date: 23 - 25 June 2026 
Location: Aarhus, Denmark 
Target group: MICE - Event Agencies and PCOs 
Number of participants: 15-18 spots available for this trip

We have a limited number of places available and will prioritize Event Agencies and PCO’s who actively work with groups and events in the Nordic region. Please fill in the form below to apply for participation. 

Deadline for registration is April 27, and you will be notified on April 30 whether you have received a spot.

Welcome to Aarhus: Discover Sydhavnen and an exclusive VIP experience

Tuesday, June 23, 2026

• 11.00 - 14.30 Arrival at Comwell Aarhus and Scandic The Mayor.
• 15.00 Welcome & Destination Insights at Comwell Aarhus. A joint welcome from VisitDenmark and VisitAarhus Convention Bureau.
• Discover Comwell's characterful venues Centralværkstedet & Smedien and experience the hotel’s new tower with 161 rooms and a rooftop bar overlooking Aarhus.
• Explore Sydhavnen, Aarhus’ vibrant and fast-developing waterfront district, where you will visit the brand-new hotels Belle Guldsmeden and Moxy by Marriott.
• Enjoy dinner at Restaurant SyvNi13, located on the 19th floor of the world’s tallest wooden building, offering breathtaking views and beautifully crafted seasonal cuisine.
• 20.45 - 23.00 Experience exclusive access to ARoS Art Museum to see James Turrell’s spectacular new installation As Seen Below - The Dome, A Skyspace, opening just days before your visit – a rare and unforgettable opportunity.

Aarhus from the water and its iconic waterfront venues at Aarhus Ø

Wednesday, June 24, 2026

• 08.15 Visit Scandic Aarhus City and continue to Bassin Seven by Scandic – Scandic’s first signature hotel in Denmark with 342 rooms, beautifully located on the waterfront.
• Take in breathtaking views from Aarhus Øje, 142 meters above the harbor.
• Explore the International Sailing Center, a landmark venue for major meetings and conferences.
• Feel the adrenaline on a high-speed RIB boat adventure across the sea, combining thrills with spectacular coastal scenery.
• Enjoy lunch cooked over an open campfire, while discovering Aarhus’ fascinating history dating back to the Vikings.
• End the day with cocktails at a hidden bar.
• 19.15 - 22.00 Dinner at Bistro Solero, a newly opened restaurant.

From congress halls to historic meeting spaces in the center of Aarhus

Thursday, June 25, 2026

• 08.30 - 10.00 Explore the Radisson Blu Scandinavia Hotel and its impressive congress hall, followed by a tour of Musikhuset Aarhus – the city’s premier venue for concerts, conferences and cultural events. Together with ARoS Art Museum, the area forms the dynamic Aarhus Conference & Culture Hub.
• Look forward to a special cultural experience— a memorable surprise designed to showcase the unique atmosphere and creativity of Aarhus. 
• Conclude your visit to Den Gamle By, Aarhus’ renowned open-air museum and a truly distinctive venue for meetings and events. Here, historic streets and authentic surroundings create an atmospheric setting for receptions, networking sessions and smaller conferences – offering a memorable business experience where Danish history and culture frame your event. A delicious lunch will also be served.
• 13.30-15.00 Experience Salling Rooftop, one of Aarhus’ most inspiring venues for meetings and events. During the visit, we will explore Væksthuset – a unique event space offering panoramic views across the city and harbor. The programme ends with a big thank you for your visit, and we wish you a safe journey home.